Aaron Perry-Zucker Headshot

I am a strategic communications leader helping mission-driven organizations turn complex ideas into clear, compelling stories that move people and drive change.

Trained as a designer at RISD and with more than 15 years leading communications efforts, I bring a systems-level approach to narrative, brand, and integrated communications — from executive and internal communications to digital platforms and creative campaigns. I partner closely with leadership teams to clarify priorities, modernize communications infrastructure, and make sure important work is understood, trusted, and acted on.

Screenshot of Heluna Health's website, featuring a pink overlay background with white text. The header includes Heluna Health's logo and menu options such as Our Services, About Us, Our Impact, Careers, Donate, and Get in Touch. The main section states, 'Heluna Health is a national nonprofit that has been advancing public health for over 50 years,' with links to explore impact and view services. The page discusses Heluna Health's partnerships, mission, and programs.”}}}} If you'd like a more specific description or focus, please let me know! This appears to be a website homepage for Heluna Health.

2022 - Present

As Director of Strategic Communications, I lead organization-wide communications strategy for a large, complex nonprofit advancing equity-centered work across California and beyond. My role spans executive and internal communications, digital platforms, brand positioning, and storytelling for programs and partners operating at scale. This work has included modernizing communications infrastructure, launching new channels, and clarifying Heluna Health’s value as a behind-the-scenes enabler of community-driven impact.

Impact Report

2021 - 2023

As Director of Marketing and Communications, I led a full organizational rebrand and repositioning for a nonprofit focused on permanent supportive and affordable housing in Los Angeles. The work combined narrative strategy, visual identity, events, video storytelling, and public-facing campaigns designed to make complex housing and sustainability issues more accessible. Alongside creative execution, I helped elevate the organization’s profile with funders, public agencies, and community partners.

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2019 - 2021

At CNM, I managed all brand, marketing, and communications efforts for one of Southern California’s leading nonprofit capacity-building organizations. My work focused on shifting the organization’s public narrative, expanding its digital reach, and supporting a rapid pivot to virtual programming during the COVID era. This included content strategy, virtual events and conferences, and modernizing internal and external communications systems.

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2012 - 2019

As Co-Founder and Creative Director, I helped build a mission-driven creative platform connecting artists with progressive causes. I led brand development, campaign strategy, and creative direction across dozens of national issue-based campaigns, partnering with nonprofits and advocacy organizations to translate complex social issues into accessible, participatory storytelling. The work sat at the intersection of art, activism, and social entrepreneurship.

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Two men standing on a city street against a white backdrop. The man on the left is holding a box labeled 'Posters for Obama,' wearing glasses, a black shirt, light-colored pants, and black shoes. The man on the right is wearing a bright yellow athletic shirt, black pants, bright sports shoes, a cap, glasses, a wristwatch, a necklace with a cross, and bracelets.
Black and white logo with a stylized rising or setting sun above three curved lines representing water or waves, enclosed in a circle.

2008

While a student at RISD, I launched Design for Obama, a participatory platform inviting artists and designers to create and share grassroots poster art during the 2008 presidential campaign. The project grew into a global creative community, with hundreds of works freely distributed online and appearing in real-world campaign spaces, and was later published as a book with the help of filmmaker and activist Spike Lee. The experience demonstrated the power of open, collective storytelling and directly shaped the vision that became Creative Action Network.

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