My name is Aaron Perry-Zucker and I am a Southern California-based, marketing and communications leader working in Southern California’s nonprofit sector. I have a background in graphic design, social entrepreneurship and education. I am passionate about helping organizations that are working to solve important societal problems and serve communities build their brands and tell emotionally compelling stories.
I am currently the Director of Marketing and Communications at Holos Communities (formerly Clifford Beers Housing) a nonprofit developer of affordable and permanent supportive housing working to address Los Angeles’ critical lack of housing and the inter-related issues of climate resilience, racial and environmental justice.
Prior to that I led marketing and communications at the Center for Nonprofit Management, a nonprofit consulting firm that supports the nonprofit sector in Southern California through consulting services, educational programming and an annual conference.
Previously I was the co-founder of Creative Action Network, a social-impact, for-profit B-Corporation that solicited social impact designs from a community of 10,000 passionate artists, created and sold a variety of goods online and in retailers nationwide, and financially supported artists and non-profit organizations. We partnered with leading non-profit organizations including Earthjustice, National Parks Conservation Association, Sunrise Movement, Headcount and the Anti-Defamation League to design and execute cause-marketing campaigns that engage supporters.
Before that I co-founded and led a small design agency, Big New Ideas, with Tino Chow and Max Slavkin that offered contract design and consulting services to clients including The Nike Foundation, The Mayo Clinic, Timbuk2, and Upworthy.
I received my BFA in Graphic Design from the Rhode Island School of Design in 2009 along with a self-created minor in American Media and Public Policy that was completed at Brown University.
I also teach courses in introductory graphic design and web design at California State Dominguez Hills. I have previously taught at San Francisco State University and Long Beach Community Action Partnership.
Awards
20 Under 30 - Next Generation of National Park Leaders, National Geographic, 2016. With ‘See America,’ Two Design Junkies Mix Art and Activism
Robin W. Winks Award, N.P.C.A. 2016. The Robin W. Winks Award is given annually by the Nation Parks Conservation Association to an individual who has effectively communicated the values of the National Park System to the American public.
GOOD 100, 2013. Selected as one of the 100 honored “trailblazers and truth-tellers, defenders and disrupters, inventors and inciters selected by the staff and audience of GOOD Magazine.
Skills
Strategic Marketing: Demonstrated ability to develop and execute successful marketing campaigns that align with business objectives and increase brand awareness, lead generation, and audience engagement.
Brand Management: Proven experience in managing and enhancing brand reputation, including brand messaging, brand identity, and brand guidelines.
Digital Marketing: Expertise in digital marketing strategies, including SEO, SEM, PPC, social media, email marketing, content marketing, and web analytics.
Communications: Strong writing, editing and visual skills with the ability to create clear and compelling communication messages across various channels, including traditional media, social media, and internal communications.
Public Relations: Demonstrated experience in developing and executing public relations strategies that improve the organization’s image and reputation, including media relations, crisis communication, and stakeholder management.
Leadership: Proven ability to lead and manage a team of marketing and communication professionals, including hiring, training, mentoring, and providing professional development opportunities.
Budgeting and Analytics: Demonstrated experience in managing budgets, tracking KPIs, and analyzing data to measure campaign effectiveness and optimize marketing efforts.
Project Management: Proven ability to manage multiple projects and competing priorities, meet deadlines, and deliver high-quality results.