I'm a strategic communications leader who guides mission-driven organizations through complexity — building narrative clarity, strengthening alignment, and advancing long-term change.
Trained as a designer and seasoned in senior communications leadership, I bring a systems-level approach to narrative, brand, and integrated communications — spanning executive and internal communications, digital platforms, and creative campaigns. With more than 15 years of experience, I partner closely with leadership teams to clarify priorities, build trust across functions, modernize communications infrastructure, and help important work reach the people it needs to reach.
2023 - Present
As Director of Strategic Communications, I lead enterprise-wide communications and narrative strategy for a $300M+ statewide public health nonprofit operating through a complex, decentralized portfolio of programs, fiscal sponsorships, and research initiatives across California. Partnering closely with executive leadership and the board, my work focuses on strengthening organizational alignment, building shared frameworks across historically siloed teams, and positioning Heluna Health as a trusted leader in population health. This has included shifting the organization's content model to a digital-first, externally oriented approach, launching two video-centered impact reports, standing up the organization's first dedicated internal communications platform, and directing a 2025 website refresh that clarified the organization's value proposition and strengthened its brand.
2021 - 2023
As Director of Marketing and Communications, I led a full organizational rebrand and repositioning for a nonprofit focused on permanent supportive and affordable housing in Los Angeles. The work combined narrative strategy, visual identity, events, video storytelling, and public-facing campaigns designed to make complex housing and sustainability issues more accessible. Alongside creative execution, I helped elevate the organization’s profile with funders, public agencies, and community partners.
2019 - 2021
At CNM, I managed all brand, marketing, and communications efforts for one of Southern California’s leading nonprofit capacity-building organizations. My work focused on shifting the organization’s public narrative, expanding its digital reach, and supporting a rapid pivot to virtual programming during the COVID era. This included content strategy, virtual events and conferences, and modernizing internal and external communications systems.
2012 - 2019
As Co-Founder and Creative Director, I helped build a mission-driven, B-Corp-certified platform connecting 2,500+ artists with progressive advocacy causes. I led narrative strategy, brand and campaign development, and creative direction across 30+ national issue-based campaigns spanning climate, civil rights, LGBTQ+ rights, and immigration — partnering with nonprofits and advocacy organizations to translate complex policy issues into accessible, participatory storytelling. The work sat at the intersection of art, activism, and social entrepreneurship, and was recognized nationally for its approach to creative advocacy and community-powered narrative change.
2008
While a student at RISD, I launched Design for Obama, a participatory platform inviting artists and designers to create and share grassroots poster art during the 2008 presidential campaign. The project grew into a global creative community, with hundreds of works freely distributed online and appearing in real-world campaign spaces, and was later published as a book with the help of filmmaker and activist Spike Lee. The experience demonstrated the power of open, collective storytelling and directly shaped the vision that became Creative Action Network.