See America, 1930’s Poster Series
I remember when I first found the Library of Congress’ poster collection website in high school (I know, I was a really cool teenager) and the See America series in particular. I loved the visual aesthetic of the designs, which were pretty groundbreaking at the time for improving the silk-screen printing process for color and scale, but I especially loved the idea of the government employing artists to make communications materials for the general public good as a part of the New Deal Arts Projects of the WPA.
Reviving the Series
The goal of The See America project, one of Creative Action Network’s most beloved and successful campaigns, is to revive the New Deal Arts series of the 1930’s by building a new collection of national park posters celebrating our shared natural landmarks and treasured sites. First launched in 2014, I helped to craft the creative brief and solicit the first 50 designs from artist and designer friends who shared a love for national parks.
Since launching in 2013, the collection has grown to nearly 2,000 designs from over 800 artists depicting every National Park in all 50 states. The project is a collaboration with the National Parks Conservation Association, the independent, nonpartisan voice working to strengthen and protect our nation’s natural, historical, and cultural heritage. Proceeds from the sale of posters, apparel and other goods directly support both the artists and NPCA.
Every design submitted to See America is made available for sale as a print, the sale of which benefits both the artist and NPCA. I was responsible for designing and implementing a new Shopify store and connecting it with a print-on-demand provider so that every design would be able to be available for purchase once published. I have adapted the submitted artwork to fit a range of products offered through our website including apparel, mugs, and tote bags.
Originally launched at the FDR Presidential Library and Museum in New York in 2013, the collection has since been exhibited around the world including the U.S. Embassy in Bahrain and various colleges around the country.
2017 recipient of NPCA’s Robin W. Winks Award for Enhancing Public Understanding of our National Parks along with my business partner Max Slavkin. Also named “20 Under 30 - Next Generation of National Park Leaders” by National Geographic in 2016.
NPCA Annual Report
National Parks Conservation Association has put the art and artist stories of the See America Project to use in a range of events and communications materials including their 2014 annual report.