Aaron Perry-Zucker Headshot

I'm a marketing and communications leader who guides mission-driven organizations through complexity — building narrative clarity, strengthening alignment, and advancing long-term change.

Trained as a designer and seasoned in senior communications leadership, I bring a systems-level approach to narrative, brand, and integrated marketing and communications — spanning media strategy, executive and internal communications, digital content, and creative campaigns. With more than 15 years of experience, I partner closely with leadership teams to clarify priorities, build trust across functions, modernize communications infrastructure, and help important work reach the people it needs to reach.

Screenshot of Heluna Health's website, featuring a pink overlay background with white text. The header includes Heluna Health's logo and menu options such as Our Services, About Us, Our Impact, Careers, Donate, and Get in Touch. The main section states, 'Heluna Health is a national nonprofit that has been advancing public health for over 50 years,' with links to explore impact and view services. The page discusses Heluna Health's partnerships, mission, and programs.”}}}} If you'd like a more specific description or focus, please let me know! This appears to be a website homepage for Heluna Health.
Heluna Health

2023 - Present

As Director of Marketing and Communications, I lead marketing, communications, and narrative strategy for Heluna Health, a $300M+ statewide public health nonprofit operating 300+ programs and fiscal sponsorships across California. Promoted in 2026 to lead the newly integrated function, I partner with executive leadership and the board to build alignment across historically siloed teams and position the organization as a trusted leader in population health. Highlights include shifting to a digital-first content model, launching two video-centered impact reports, leading statewide media strategy, standing up the organization's first internal communications platform, and directing a 2025 website refresh.

Impact Report
A person giving a presentation on stage in front of a large screen displaying the logo and tagline for Holos Communities, with an audience seated in a theater-style setup.
Holos Communities logo, featuring a stylized geometric symbol and the text 'holos communities'.

2021 - 2023

As Director of Marketing and Communications, I led a full organizational rebrand and repositioning for a nonprofit focused on permanent supportive and affordable housing in Los Angeles. The work combined narrative strategy, visual identity, events, video storytelling, and public-facing campaigns designed to make complex housing and sustainability issues more accessible. Alongside creative execution, I helped elevate the organization’s profile with funders, public agencies, and community partners.

See More
A collage of various digital posters and presentations related to nonprofit management, community leadership, training programs, and seminars, with highlights on topics like crisis response, feedback culture, payroll protection, and election updates, featuring titles, dates, and colorful graphics.
Logo for the Center for Nonprofit Management, featuring a yellow circle with black swirling lines and 'CNM' in black in the center, with the organization's name written to the right.

2019 - 2021

At CNM, I managed all brand, marketing, and communications efforts for one of Southern California’s leading nonprofit capacity-building organizations. My work focused on shifting the organization’s public narrative, expanding its digital reach, and supporting a rapid pivot to virtual programming during the COVID era. This included content strategy, virtual events and conferences, and modernizing internal and external communications systems.

See More
Hand holding a book titled 'See America' with a landscape illustration of mountains and trees in a desert landscape with Joshua trees and shrubs.
Text reading 'Creative Action Network' with stars on either side of 'Action'

2012 - 2019

As Co-Founder and Creative Director, I helped build a mission-driven, B-Corp-certified platform connecting 2,500+ artists with progressive advocacy causes. I led narrative strategy, brand and campaign development, and creative direction across 30+ national issue-based campaigns spanning climate, civil rights, LGBTQ+ rights, and immigration — partnering with nonprofits and advocacy organizations to translate complex policy issues into accessible, participatory storytelling. The work sat at the intersection of art, activism, and social entrepreneurship, and was recognized nationally for its approach to creative advocacy and community-powered narrative change.

See More
Two men standing on a city street against a white backdrop. The man on the left is holding a box labeled 'Posters for Obama,' wearing glasses, a black shirt, light-colored pants, and black shoes. The man on the right is wearing a bright yellow athletic shirt, black pants, bright sports shoes, a cap, glasses, a wristwatch, a necklace with a cross, and bracelets.
Black and white logo with a stylized rising or setting sun above three curved lines representing water or waves, enclosed in a circle.

2008

While a student at RISD, I launched Design for Obama, a participatory platform inviting artists and designers to create and share grassroots poster art during the 2008 presidential campaign. The project grew into a global creative community, with hundreds of works freely distributed online and appearing in real-world campaign spaces, and was later published as a book with the help of filmmaker and activist Spike Lee. The experience demonstrated the power of open, collective storytelling and directly shaped the vision that became Creative Action Network.

See More